Monday, April 23, 2007

Advertisements As Art: Brian De Palma's Femme Fatale (French Trailer)

Film trailers are rarely raised to an art form anymore, which is a shame as they used to be much more than just a predictable series of shots edited to some trendy temp music. Occasionally a great one sneaks through and that is certainly the case with this French trailer for Brian De Palma’s astonishing 2002 thriller FEMME FATALE. While the American and British trailers were typically predictable, this French version was a welcome piece of subversively clever advertising that seemingly gives the viewer everything of the film and nothing at all. I have often wondered how much De Palma might have personally been involved with this fairly remarkable trailer. Whoever put it together I tip my hat to them, as it is a really thematically clever way to advertise this greatest and trickiest of all modern noirs.

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